Episode #11

September 19, 2019

How You Should Be Selling Land on Facebook (FB Ad Template)

Host of
REI Conversion Podcast

Jessey

Hey, how’s it going? This is Jessey Kwong. I’m the founder and podcast host at REI Conversion, with a back ground stemming from design, digital marketing, and Real Estate Investing.

My goals here at REI Conversion is to empower other real estate investors, like yourself, with the digital tools and strategies to help you get started and scale your investing business.

Not only do I work closely with our small team and the services at REI Conversion, but I love building conversations and relationships with all of our investors, listening to the needs to help investors to grow.

In episode #11, I am joined by guest Justin Melquist of the Land Trainer and he shares how he’s putting all his efforts into marketing on Facebook. An overwhelming 70% of sales come from Facebook alone, and he shares exactly how he drives his Facebook leads to his site and closes on those sales.

Justin dives into how to get around different types of Facebook Account “freezes” to the top 5 tips he has for posting and scaling your efforts on Facebook Ads including how to handle time consuming messages from potential buyer leads.

Not only that, make sure you scroll down to the bottom and get access to our Resource Library as Justin shares his posting template – completely for free.

Check Justin’s course land training courses here.

Time-Stamped Show Notes

[00:00:14] Today’s Topic: Facebook Marketing for Land with Justin Melquist (Land Trainer)
[00:00:37] Introducing Justin Melquist (Land Trainer)
[00:01:04] Check out Podcast Episode 003 also about Facebook Marketing for Land
[00:01:14] Justin’s Land Courses: the Land Trainer (landtrainer.com)
[00:01:42] Justin’s introduction
[00:03:13] Overall thought on Facebook Marketing
[00:03:35] Facebook marketing is frustrating – but worth it
[00:04:05] More traction with Facebook than Craigslist
[00:04:15] Facebook marketplace vs groups vs business page
[00:04:55] Percentage of sales coming from marketplace vs groups
[00:05:29] How many posts per property?
[00:06:35] Number of posts rule of thumb
[00:07:53] How do your posts exactly look like?
[00:08:17] The right photo is priority for your post
[00:09:00] Always driving Facebook traffic to land selling website
[00:09:42] How to get out of troubles when selling on Facebook
[00:10:30] Types of Facebook account freezes
[00:12:20] Watermarking your photos with weblink and call to action
[00:13:45] “Seasoning” Facebook extra accounts
[00:15:07] Top 5 most important things when posting to sell land on Facebook
[00:15:17] 1 – Parts that make up good land photos
[00:16:17] 2 – Having good Facebook “posting” apps
[00:17:18] 3 – Go bigger and push your limits
[00:18:10] 4 – Drive Facebook leads to your selling website
[00:18:37] How to respond to Facebook leads on Facebook
[00:18:53] Handle overwhelming amount of messages for property interest
[00:19:42] Using Facebook to build buyer’s email list
[00:20:18] 5 – Develop and maintain a posting system
[00:22:03] Free documentation tools: Trello and Loom
[00:22:32] Download: “The Effective Land Sales Template for Facebook Marketplace and Buy/Sell Groups”
[00:23:16] Justin’s land education course: Land Trainer
[00:23:32] Landtrainer.com advance course on Facebook Selling
[00:23:52] Ask Justin questions via [email protected]

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