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Episode #38

October 1, 2020

5 Psychological Pricing Tactics For Land You Should Use Now

Host of
REI Conversion Podcast

Jessey Kwong

Hey, how’s it going? This is Jessey Kwong. I’m the founder and podcast host at REI Conversion, with a back ground stemming from design, digital marketing, and Real Estate Investing.

My goals here at REI Conversion is to empower other real estate investors, like yourself, with the digital tools and strategies to help you get started and scale your investing business.

Not only do I work closely with our small team and the services at REI Conversion, but I love building conversations and relationships with all of our investors, listening to the needs to help investors to grow.

Here are 5 tactics that you can apply today when pricing and marketing your properties today. Leverage studies done across thousands of transactions and see how understanding the psyche and results from previous tests can help you optimize your pricing and marketing.

I’m sharing an article produced by Nick Kolenda (nickkolenda.com) which focuses on psychology and marketing. It’s lengthy list of studies/tactics and I reduce them to the top 5 that can easily directly apply to help you optimize your marketing, pricing, and ultimately your sales.

Listen to this episode:

  • Understand how to display your prices
  • How you should order your property listings
  • Rules to follow when discounting
  • Download the entire list

Show notes:
Nick Kolenda – Pricing Psychology

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