May 6, 2021

Update Roundup (April 2021): New Postcards + Bifold Mailers… and more!

Host of
REI Conversion Podcast


Hey, how’s it going? This is Jessey Kwong. I’m the founder and podcast host at REI Conversion, with a back ground stemming from design, digital marketing, and Real Estate Investing.

My goals here at REI Conversion is to empower other real estate investors, like yourself, with the digital tools and strategies to help you get started and scale your investing business.

Not only do I work closely with our small team and the services at REI Conversion, but I love building conversations and relationships with all of our investors, listening to the needs to help investors to grow.

(Scroll to the bottom for the full April 2021 Update Roundup Video)

We’re in a business where we compete for our seller’s/buyer’s lead’s attention.

We try our best to earn their trust by writing them letters with the hope that they will eventually sell or buy land. You spend time drafting the letter and you also spend money for the mailing cost.

But in a sea of letters and mailers that our seller/buyer leads are receiving from other competitors, what are the chances that they’d end up opening yours?

So, as much as the copy, content, and pricing matters, using an effective medium of the message also counts. And the answer to that?


What better way to stand out than sending them those colorful images with eye-catching messages that are screaming to them, ‘Read me’! No need to worry about whether they’ll open the letter or not.

Here are a few sample postcards…

The templates are fully customizable so you have the flexibility to bring over your own design or even pull from Google Maps dynamically.

Yes, that means you can even include an image of your property owners satellite view of their parcel on each and every piece of mailing.

We’ve got a lot of new features launched this past month and here’s some of the bigger ones we’ve been working on.

Feel free to scroll down to the bottom of this post to watch our latest ‘Update Roundup‘ which we streamed inside of our Facebook Group ‘Land Investors Who Drive Growth ? and our YouTube channel on April 29, 2021 which covers all our latest updates.

Let’s get to those updates shall we…

New Document Editor!

We’ve changed the whole editor software to a more robust and less buggy system to fix all the issues and bugs. We’ve also added custom fonts including the handwritten font!

Landlist Evergreen Skin!

The skin is a complete change in terms of the way we are laying out the photos, styling and icons. Like all our skins, it is fully-customizable. You will be able to add sections and videos to your homepage.

Landlist Blog!

We now have a blogging system across all REI Landlist!

So if you have a feature request, make sure to keep them coming by emailing

If you want to attend our next event, make sure you add our next one to your calendar:

Watch the full Update Roundup (April 2021) below:

0:00 – Introduction
2:23 – Website Updates
5:10 – Pebble Updates
10:20 – Demo
12:00 – Property Map embedding
14:36 – Postcard Physical Sample
18:20 – New Mail Type Pricing
19:50 – What’s Upcoming
20:50 – Bifold and postcard designs
21:04 – 6×11 Postcards
22:20 – Mailing Advantages
26:30 – New Mailing Rates
28:28 – Q&A Time

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